Your #1 Driver of Engagement
Events are one of the most powerful tools to activate, engage, and grow your community.
They create real moments of interaction — before, during, and after — and give users a strong reason to join and come back to your app.
1. Why Events Matter
Events create:
- Immediate value (a clear reason to join)
- Engagement peaks (activity around a specific moment)
- Stronger connections (online and offline)
👉 No events = low engagement.
2. Use Events as an Acquisition Tool
Events are a powerful way to bring in new users.
Best practice:
- Share your app link / QR code for registration
- Make the app the entry point to the event
- Promote the event across your channels
👉 One event can generate dozens (or hundreds) of new users.
3. Activate Users Before the Event
The experience starts before the event.
What to do:
- Open registrations early
- Send reminders via notifications
- Share updates in the News Feed
- Highlight participants (via People module)
👉 Build anticipation.
4. Engage During the Event
Make your app part of the live experience.
Examples:
- Use QR codes for check-in
- Share live updates or key moments
- Encourage participants to connect (People + Chat)
👉 The app becomes a companion to the event.
5. Extend Engagement After the Event
The event doesn’t end when it’s over.
After the event:
- Share results, photos, or highlights
- Start discussions (Threads)
- Encourage follow-ups between participants
👉 This is where long-term engagement is built.
6. Combine Online & Offline Experiences
Events bridge the gap between digital and real life.
- Online → registration, communication, content
- Offline → experience, networking, interaction
👉 The combination is what makes your community strong.
7. Repeat and Build Momentum
Consistency is key.
- Run events regularly
- Create recurring formats (weekly, monthly, seasonal)
- Build habits within your community
👉 Each event strengthens your ecosystem.
⚠ Common Mistakes to Avoid
- Creating events without promotion
- Not using the app for registration
- Ignoring pre-event communication
- Not engaging during the event
- No follow-up after the event
💡 Pro Tip
Think of events as engagement cycles:
👉 Before → Anticipation
👉 During → Interaction
👉 After → Retention
Mastering this cycle turns your app into a community hub.
👍 Summary
- Use events to attract users
- Engage before, during, and after
- Combine with content and interaction
- Repeat to build momentum
👉 Events are not just features — they are your growth engine.