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App Builder Creators5 - BEST PRACTICES

5.1. Structuring Your App the Right Way

Build a Clear and Effective Experience

Too many modules, or a poorly organized set of them, confuses players and drags down activity. Simplicity and clarity beat completeness.

Start simple, with a clear purpose per module

Launch with three foundational modules, News Feed, Events, and People, rather than everything at once. Every module you add should have a specific role; if a section doesn't have a clear purpose, leave it out of the first version.

Avoid clutter

Limit which modules are visible, remove sections nobody uses, and keep navigation simple. Give each module a clear, custom name so players immediately understand what it's for.

Design around how players actually use it

Structure the app around a logical journey, discovery, engagement, connection, rather than around your own org chart. Keep it active with regular content and management, a well-structured app still needs upkeep to stay effective.

Let it evolve

Start with a focused foundation of 3 to 5 strong modules, then expand gradually based on how your community actually uses the app, not upfront guesswork.